A QR code on a flyer is useless data unless you know whether anyone actually scanned it. Tracking scans turns a one-way code into feedback on whether the placement, design, or offer is working.
Static vs Trackable Codes
A basic free QR code (a static code) encodes the destination link directly and has no built-in way to count scans. To track scans, the code needs to point to a link that itself is trackable — typically a link shortener or analytics link, with the QR code just being the visual wrapper around it.
Example
Instead of generating a QR code that points directly to your website, generate it pointing to a trackable short link (many free link shorteners include basic click analytics). The code looks and scans the same way, but now every scan is logged as a click in the shortener's dashboard.
Free QR Code Generator Options
Most free generators create the static version by default — tracking comes from what the code links to, not from the QR generator itself.
How to Set This Up
- Create a trackable short link pointing to your destination page.
- Generate a QR code using that short link, not the direct URL.
- Check the short link's analytics dashboard periodically to see scan counts.
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